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February 01, 2011

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You Can Sell: Results are Rewarded, Efforts Aren't

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How COVID made us more Digital in the last 120 Days

Masses in India have achieved 10 years of Digital awareness in the last 90 Days. Thanks to the ever-ready Internet backbone of Airtel, Vodafone-Idea and Reliance. Never in the last 90 days have been a shut-down or a blip to turn down the masses. A big round of Thanks to the team who supported us during this moment of crisis. From the Digitalisation perspective, grandmothers now know how to order a BigBasket/Grofers/Liscious or shop groceries and clothes online, Parents know the worth of Telemedicine and Elearning. People have downloaded mobile apps of banking, news and Arogyasetu on their smart and not so smart Phones and have used it. The next wave of Digital transformation will arrive quicker and has just become easier to deploy !!! #digitalbusinesstransformation , #digitaladoption

Domino's Product Trio - Desirability, Feasibility and Viability

The Story: As simple as having your favorite Pizza - @ times of COVID The Under Stories:- A successful product is always at the intersection of "Desirability", "Viability" and feasability. The Domino's team did exactly that. A brilliant Innovation, and worth mentioning is the core product remained the same. The Outerlayer brilliantly modulated keeping the COVID environment in mind and a beautiful connect to the evergrowing Pizza afficianadoes. During the COVID times as receommended and partly because of the scare, we were holed up inside our homes. And suddenly one day we get this message that there is a DOMINO's PIZZA Food truck to be camped at our society from Morning 12 to Evening 10 PM. I visited the truck, and was amazed at the way the entire product (Includibg Service) was conceived end to end and Brilliant execution. Key Noteworthy Points: (1) Immaculate Cleanliness of the truck, and staff (2) Totally Contactless service from order to takeaway (3...

Sander's Persistence Study

Time for a story. Once upon a time, there was this retiree who received his first social security check and it was not enough for him to make ends meet. He faced the music and decided he needed to get back to work, but what could he do for a living at his age? All he had was a family recipe so he decided to take action. He went to a local Diner and offered to give them the recipe for free in exchange for a percentage of every meal they served with his recipe. He was quickly turned away. He went to the next eatery and was told “no” there as well. He kept at it and next thing you know 100 no’s, 200 no’s. He began sleeping in his car travelling all over the US and soon hit 300 no’s, 500 no’s, 1000 no’s. When the smoke cleared, he took 1009 no’s and then something magical happened on the 1010th attempt . . . a YES! The man’s name . . . Colonel Sanders founder of KFC! So, as the experts cling to studies from Dartnell or Gitomer, I cite a study by Sanders (Colonel Sanders that is) whi...

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To the 4 Billion Years of Evolution to Create Grey Matter in Homo Sapiens. Wish You well.